Unless you have been living under a rock for the last 10 years, you probably know the big importance the internet has in our lives.
It has become so important that now that internet access is nowadays considered a basic human right.
The internet has changed the world and the way we live… but how exactly? This article will share with you 5 points to understand this issue.
#1 Shopping: The Rise of e-commerce
Nowadays we have many e-commerce stores like Amazon, EBay, Alibaba, Taobao, Walmart, and the list goes on and on.
Want to buy the best electric chainsaw? You can go to Amazon and browse through the dozens of listings, check reviews and ratings, get a discount and get it directly delivered to your home. All of this thanks to the wonderful internet.
The same goes if you want to buy the latest gaming laptop, a gift for your girlfriend, a new drone, a great pair of shoes, a grow tent and any other thing you can think of. If you want to buy it, then chances are you will find it online.
#2 Marketing: Reaching New Lands and Opportunities
Long gone are the days were flyers, magazine/newspaper ads and renting a zeppelin were the unique way to spread awareness of your business to your audience.
Thanks to platforms like Adwords by Google, Bing Ads by Bing and Facebook Ads by Facebook you can advertise to your target audience in just a few clicks.
You can also use the wonders of video marketing thanks to YouTube Ads. A
And also thanks to the internet you can create profitable content marketing campaigns to increase the awareness of your brand, increase trust and deliver more sales/clients to your company.
The best part is that online marketing works for any type of business. It doesn’t matter if you have a small business offering carpet cleaning services or a super big company selling all kinds of insurance, it works for all of them.
#3 Research: Everything Is At Your Reach
In the past, if you had to research on a certain topic, then you had to go to the library, talk with teachers/professionals and do all sort of things to get the information you want.
Nowadays, thanks to the internet, it’s much easier because you can do your own research from the comfort of your home.
Moreover, it has made networking much easier. You can get in contact with real experienced professionals from diverse parts of the world thanks to forums and sites like Quora where you can get your questions answered.
It doesn’t matter if you need to research for your high school homework or for your thesis, the internet is the most valuable tool you can have at your disposal.
#4 Politics: How the Internet Made Donald Trump Win
It doesn’t matter if you are a die-hard fan or if you plainly hate him, Donald Trump’s victory showed the importance and power of the internet in political elections these days.
With the mainstream media against him – the majority of TV channels, newspapers and magazines – the unique field left to exploit was the internet.
People nowadays go to the internet and read smaller media outlets and journalists to get their political opinions. Going from the hilarious InfoWars till the more serious and professional PragerU, these outlets helped Donald Trump to consume his victory in 2016.
Needless to say, memes also played a very important role. Memes, really.
#5 Communication: From Making New Friends to Finding Your Better Half
From simply talking with your colleagues and friends through Whatsapp or Facebook Messenger, the internet has revolutionized the way we communicate and meet new persons.
The rise of dating apps – ranging from the naughtiest to the most vanilla ones – have allowed people to meet friends, lovers and even discover their better half. All thanks to internet.
The same goes if we want to practice a new language, because thanks to the internet it’s easy to meet a pal willing to teach you his/her language and learn yours in return.
And little by little traditional phone calls are becoming way too boring, especially when you can make video calls with Facebook Messenger or Whatsapp by using your mobile data.
With these 5 points it’s easy to notice how much the internet has change our world and the way we live. And as the time passes by, new changes will emerge and intensify. This is just the beginning.